{"id":6117,"date":"2020-10-25T20:34:18","date_gmt":"2020-10-25T20:34:18","guid":{"rendered":"http:\/\/www.antropologiavisual.com.ar\/?page_id=6117"},"modified":"2023-01-05T23:47:22","modified_gmt":"2023-01-05T23:47:22","slug":"cultura-visual-2-0-imagenes-medios-y-dispositivos","status":"publish","type":"page","link":"https:\/\/www.antropologiavisual.com.ar\/en\/cultura-visual-2-0-imagenes-medios-y-dispositivos\/","title":{"rendered":"Cultura visual 2.0. Im\u00e1genes, medios y dispositivos"},"content":{"rendered":"

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One of the distinctive features of studies on visual culture is that it takes into account all those elements that contribute to the material configuration of an image: an embodied image whose presence in a specific cultural context is determined by material, technical and spatial factors that cannot be ignored. This line of research addresses the study of the relationship between images, carrier media and the body in the contemporary scenario of social networks and what we call visual culture 3.0. These new carrier media, their technical qualities and their mass diffusion pose a real theoretical and methodological challenge to begin to understand the modes of production of meaning and the relationships established between subjects and the field of visuality both contemporary and in past times<\/p>\n

Like all pictures, digital images are also precarious images, whose existence is threatened by various forms of deterioration. What distinguishes studies on visual culture is the attention paid to the diversity and historicity of the different media and the way in which each media, with its particularities, has important repercussions on the production, circulation and reception of images within a specific cultural context. Within the field of Visual Culture studies, the question of media is addressed in historically and culturally situated terms, considering media as part of these technical-material conditions that contribute to determining the ways in which an image circulates, changes, is transformed and is observed within a given cultural context (Pinotti and Somaini, 2016). With the arrival of the Internet, digital channels allow for a global and viral diffusion of images, which constitute what has been defined as the \u201cglobal flow of visual culture\u201d (Sturken and Cartwright, 2009). A digital milieu through which images circulate rapidly, manifesting themselves on screens of all dimensions, developing as intrinsically \u201cshared\u201d (partag\u00e9es) images (Gunthert, 2015) although always linked to some form of materiality<\/p>\n

The image in contemporary visual culture poses profound theoretical challenges that imply a careful review of concepts such as medium and apparatus, but also that of device. For example, the history and contemporary transformations of the screen, which constitute the field of study of the so-called screen studies, have been approached from multiple perspectives that point to the recent widespread use of touch screens. Francesco Casetti alludes to the way in which in the contemporary media panorama screens have essentially become a point of articulation, of transit and of momentary visualization of images that circulate continuously in social space. The screen has become an apparatus with various functions that must be thought of through new concepts. In turn, when speaking of supports and screens, it is necessary to take into account the transformations that the passage from analog to digital implies.<\/p>\n

The nature of the medium determines the ways in which an image can be produced, reproduced, visualized, manipulated, archived, transmitted and shared, as well as its duration and ability to persist over time. Images in visual culture 3.0 respond to the conditioning of new devices of the gaze, devices that have established themselves as optical-spatial articulations, but also epistemic, political and ideological, capable of assuming a specific conception of vision and of the subject's position in relation to the world<\/p>\n

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Projects<\/strong><\/span><\/p>\n<\/blockquote>\n

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Visual Culture 3.0<\/span><\/h1>\n\t\t\t\t<\/div>\n\t\t\t<\/div>Uno de los rasgos distintivos de los estudios sobre la cultura visual es el de tomar en consideraci\u00f3n todos aquellos elementos que contribuyen para que una imagen se configure materialmente: una imagen encarnada cuya presencia en un contexto cultural espec\u00edfico viene determinada por factores materiales, t\u00e9cnicos y espaciales que no pueden ser ignorados. Esta l\u00ednea de investigaci\u00f3n aborda el estudio de la relaci\u00f3n entre las im\u00e1genes, los medios portadores y el cuerpo en el escenario contempor\u00e1neo de las redes sociales y lo que denominamos cultura visual 3.0. Estos nuevos medios portadores, sus cualidades t\u00e9cnicas y su difusi\u00f3n masiva suponen un verdadero desaf\u00edo te\u00f3rico y metodol\u00f3gico para comenzar a comprender los modos de producci\u00f3n de sentido y las relaciones establecidas entre los sujetos y el campo de la visualidad tanto contempor\u00e1nea como en \u00e9pocas pasadas. Como todas las im\u00e1genes materiales, tambi\u00e9n las im\u00e1genes digitales son im\u00e1genes precarias, cuya existencia se encuentra amenazada por diversas formas de deterioro. Lo que distingue a los estudios sobre la cultura visual es la atenci\u00f3n puesta en la diversidad e historicidad de […]<\/p>","protected":false},"author":1,"featured_media":5886,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-6117","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nCultura visual 2.0. Im\u00e1genes, medios y dispositivos - \u00c1rea de Antropolog\u00eda Visual<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.antropologiavisual.com.ar\/en\/cultura-visual-2-0-imagenes-medios-y-dispositivos\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cultura visual 2.0. Im\u00e1genes, medios y dispositivos\" \/>\n<meta property=\"og:description\" content=\"Uno de los rasgos distintivos de los estudios sobre la cultura visual es el de tomar en consideraci\u00f3n todos aquellos elementos que contribuyen para que una imagen se configure materialmente: una imagen encarnada cuya presencia en un contexto cultural espec\u00edfico viene determinada por factores materiales, t\u00e9cnicos y espaciales que no pueden ser ignorados. Esta l\u00ednea de investigaci\u00f3n aborda el estudio de la relaci\u00f3n entre las im\u00e1genes, los medios portadores y el cuerpo en el escenario contempor\u00e1neo de las redes sociales y lo que denominamos cultura visual 3.0. Estos nuevos medios portadores, sus cualidades t\u00e9cnicas y su difusi\u00f3n masiva suponen un verdadero desaf\u00edo te\u00f3rico y metodol\u00f3gico para comenzar a comprender los modos de producci\u00f3n de sentido y las relaciones establecidas entre los sujetos y el campo de la visualidad tanto contempor\u00e1nea como en \u00e9pocas pasadas. Como todas las im\u00e1genes materiales, tambi\u00e9n las im\u00e1genes digitales son im\u00e1genes precarias, cuya existencia se encuentra amenazada por diversas formas de deterioro. Lo que distingue a los estudios sobre la cultura visual es la atenci\u00f3n puesta en la diversidad e historicidad de […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.antropologiavisual.com.ar\/en\/cultura-visual-2-0-imagenes-medios-y-dispositivos\/\" \/>\n<meta property=\"og:site_name\" content=\"\u00c1rea de Antropolog\u00eda Visual\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-05T23:47:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.antropologiavisual.com.ar\/wp-content\/uploads\/2.0.jpg?fit=1000%2C1000&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.antropologiavisual.com.ar\/cultura-visual-2-0-imagenes-medios-y-dispositivos\/\",\"url\":\"https:\/\/www.antropologiavisual.com.ar\/cultura-visual-2-0-imagenes-medios-y-dispositivos\/\",\"name\":\"Cultura visual 2.0. 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